Client relationships

5 posts
The Three-Email Rule

The Three-Email Rule

Back in my early freelancing days, I had a client who'd email me four times in one afternoon about the same project. Four! Each one slightly more urgent than the last, despite nothing actually changing between messages. The first was perfectly reasonable: "Hi Tom, just wondering about...

Maybe they just didn't like my vibe?

Maybe they just didn't like my vibe?

A while back, I sent off a big proposal. They were reviewing them all on the Friday. I even knew who else was pitching, including a few agencies I properly admire. And then… silence. So I started doing what any recovering overthinker with medium resilience might do. I filled in...

“So, how long have you worked here?”

“So, how long have you worked here?”

Picture a familiar scene. You're a seasoned freelancer who gets brought in by a design agency to help with a project. Maybe someone on their usual team isn't available. Maybe they need someone with a specific skill set. Maybe you're leading a strategic piece...

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